Douglass Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Douglass Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Douglass Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Douglass Subaru dedicated locally to the Love Promise?
AT DOUGLASS SUBARU, WE BELIEVE IN SOMETHING MORE. WE BELIEVE IN BEING A POSITIVE FORCE IN SOMETHING BIGGER. WE BELIEVE IN HELPING OUR COMMUNITY. NOT JUST BY OUR DONATIONS, BUT BY OUR ACTIONS. WE BELIEVE IN SETTING AN EXAMPLE FOR OTHERS TO FOLLOW. WE BELIEVE THE RELATIONSHIPS WE BUILD SHOULD LAST A LIFETIME. WE WILL STRIVE TO ENSURE THAT LOVE IS FELT NOT JUST BY OUR CUSTOMERS, BUT BY ALL. WE DO THIS BECAUSE WE FEEL IT IS THE RIGHT THING TO DO.
HUMANE SOCIETY OF CENTRAL TEXAS, FUZZY FRIENDS RESCUE
LAKE WACO GOLF
CENTRAL TEXAS SCIENCE & ENGINEERING FAIR, PARKDALE ELEMENTARY SCHOOL, LIVE OAK CLASSICAL SCHOOL, WACO MONTESSORI SCHOOL
MEALS ON WHEELS WACO, MISSION WACO- MISSION WORLD, INC.
BAYLOR SCOTT & WHITE BONE MARROW PROGRAM, CARTER BLOODCARE, SUSAN G KOMEN MORE THAN PINK WALK
Love Promise Stories from Douglass Subaru
Subaru and Douglass Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Simplest of Gestures - Terry H
Sitting in my office one day, I noticed a lady coming in wearing a wrap around her head. She walked right in and said, "I need hair!!" My reply was simply "OK." She explained she had lost her hair due to her cancer treatments. She went further to say that she was battling breast cancer. As I found out, she had lost her identity. From the mastectomy surgeries and the hair loss, nothing looked familiar when she looked in the mirror. She had a tear in her eye while saying she just needs to find herself, see herself and know she was still there. She wanted a wig that was like her former hair. She wanted to have something that made her reflection look like it had before this journey. I let her know she had come to the right place. I set her up with our wig vendor with specific instructions to get as close to her original hair style and color as possible. I also set her up with our local partnered DME for the bra and breast forms needed to be familiar. Share the Love is not just a statement from Douglass Suburu in Waco. It truly is a blessing to Community Cancer Association. For 3 years now, we have been honored to be one of the local beneficiaries from this promotion. The money donated to CCA has allowed us to make tangible differences in local cancer patients' lives. Including the simple gesture of buying a wig. With this generous amount, we can continue to Share the Love to our local patients. A simple wig changed this person's life, gave her a familiar view of herself and brought a smile. Thank you, Douglass Suburu, and Suburu Share the Love. By the way, this patient came back in a few days later to show me her new wig. We laughed and cried together. What we saw as a small difference to us, made a world of difference to her.
New Tree - Cristian P
Participating in Subaru's Love Promise program was such an uplifting experience, especially getting to take home a tree sapling to plant in my own backyard. A huge shoutout to the Subaru representative, Enrique, whose friendliness and professionalism made the whole process seamless and truly memorable. Walking away with that sapling gave me such a great feeling, knowing that this small action is a real, positive step toward helping the environment. It is wonderful to see a company and its team put so much genuine care into the community and the planet!
Every Bottle Built a Brighter Future - DeLinn P
When most people see a bottle of water, they see something simple. For the students of the China Spring Cougar Band, those bottles became something much more. Annually, Douglass Subaru has donated more than 12,000 bottles of water to our band program. You didn't just provide refreshments for football fans; you helped us continue to build our legacy. Every Friday night during football season, fans filled the stands while our students proudly represented China Spring on the field. Behind the scenes, volunteers sold water bottles, and what seemed like a small purchase to each fan quickly became something bigger. Those simple water bottles have helped purchase instruments, cover travel expenses to competitions across Texas, and provide meals during long performance days. Most importantly, your generosity helped ensure that financial challenges never stood in the way of a student's opportunity to be part of the award-winning China Spring Cougar Band. A successful band program is built by an entire community. Our directors inspire excellence. Parents give countless hours of their time. Students dedicate themselves to early mornings, late evenings, and weekends of rehearsals. Community partners like Douglass Subaru make it possible for all of that hard work to become something special. Through music, our students learn discipline, leadership, teamwork, and perseverance. They build lifelong friendships and memories that extend far beyond the football field or competition stage. Your donation has helped make those experiences possible. What began as a gift of water bottles grew into instruments, meals, buses to competitions, and opportunities that might not have existed otherwise. Every bottle sold became another investment in a young musician and another reminder of what can happen when a community believes in its students. On behalf of our students, families, directors, and the entire China Spring community, thank you for believing in music education and for believing in our band. Your generosity has strengthened our program in ways that extend far beyond dollars and cents, and your support has become a lasting part of the China Spring Cougar Band's story. With heartfelt appreciation, The China Spring Cougar Band
Happy tree-hugger! 🌳 - Robin S
I have received 2 Arbor Day trees from Subaru! They are thriving and as a homeowner, it creates a sense of giving back to nature and enjoyment for future generations. Thank you!!
Stepping Up for Seniors - Rachel S
For many years, Douglas Subaru has been a steady community partner for Meals on Wheels Waco and a hands-on part of our mission to serve older neighbors in our area. Through their involvement in the Share the Love Event, Douglass Subaru has helped expand our ability to deliver meals and wellness checks on homebound seniors. Their team doesn't just contribute financially, they show up. Staff members have delivered meal routes, rode alongside our volunteers, participated in pet food and holiday gift drives, and brought genuine energy and compassion to every interaction. What stands out most is their consistency. Year after year, they continue to step up for seniors and choose Meals on Wheels Waco as part of their community impact. We are very grateful for Douglass Subaru's commitment to giving back in motion -- a true reflection of the Subaru Love Promise in action.
Staying Warm This Winter Season! - Briotony P
Partnering with Operation Warmth and Subaru to provide coats to our students this winter season was more than an act of kindness. It was a moment of JOY! Being present to watch the children pick a coat of their choice, try it on to ensure a comfortable fit, and seeing the smiles on their faces, said everything. Providing the coats not only meant warmth for our students but it also meant one less worry for our parents. What may seem like the simplest gesture, created a great impact!
A Love Story: Kendrick Elementary & Douglas Subaru - Isabel L
At Kendrick Elementary, we believe it takes a community to help students dream big and achieve more. This year, we were honored to experience the true meaning of the Subaru Love Promise through the generosity of Douglas Subaru. As part of their recognition for the 2025 Subaru Love Promise Customer and Community Commitment Award, Douglass Subaru chose to celebrate by giving back to students right here in Waco, Texas. Ten of our Kendrick teachers were each gifted $500, a life-changing surprise that will help support their education, inspire their goals, and remind them that their community believes in them. The smiles on our students’ faces told the story best: this gift was more than money, it was encouragement, hope, and love in action. We are deeply grateful to Douglas Subaru for choosing our school as part of their commitment to making a difference. This partnership reminds us that when businesses and schools come together, our entire community grows stronger.
Douglass Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Waco, this is a harsh reality. Helping others strengthens communities, which is why Douglass Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Douglass Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Douglass Subaru donated 120 coats to WACO Independent School District. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
My Tree - Patti P
I was so excited to get my tree from Douglas Subaru. It was a gift for Arbor Day Foundation. I'm going to plant it when I get home. I'll be leave making a carbon footprint for the earth ! Can't wait to see it grow. Thanks Guys !
Local Love from Douglass Suburu - Terry H
Community Cancer Association has been blessed 2 times with a donation from the Douglass Suburu Share the Love event. Douglass and many in the community learned how cancer can strike anyone when one of their employees and friend to CCA lost his battle with cancer. Each time Douglass Suburu hands us a check, they know our mission is to help local cancer patients with direct services. Also, that the money stays right here in Central Texas. CCA buys from 250 to 400 doses of medications EVERY DAY for cancer patients here. The money CCA has been blessed with from Share the Love allows us to make sure we continue to have funds for those medications as well as the other services we provide. Suburu Share the Love may be a corporate-wide event, but here in Central Texas, CCA and other nonprofits knows that love is local and shared locally. Thank you for your support, Jeff, the staff and all associated with Douglass Suburu!
