Douglass Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Douglass Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Douglass Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Douglass Subaru dedicated locally to the Love Promise?
AT DOUGLASS SUBARU, WE BELIEVE IN SOMETHING MORE. WE BELIEVE IN BEING A POSITIVE FORCE IN SOMETHING BIGGER. WE BELIEVE IN HELPING OUR COMMUNITY. NOT JUST BY OUR DONATIONS, BUT BY OUR ACTIONS. WE BELIEVE IN SETTING AN EXAMPLE FOR OTHERS TO FOLLOW. WE BELIEVE THE RELATIONSHIPS WE BUILD SHOULD LAST A LIFETIME. WE WILL STRIVE TO ENSURE THAT LOVE IS FELT NOT JUST BY OUR CUSTOMERS, BUT BY ALL. WE DO THIS BECAUSE WE FEEL IT IS THE RIGHT THING TO DO.
HUMANE SOCIETY OF CENTRAL TEXAS, FUZZY FRIENDS RESCUE
LAKE WACO GOLF
CENTRAL TEXAS SCIENCE & ENGINEERING FAIR, PARKDALE ELEMENTARY SCHOOL, LIVE OAK CLASSICAL SCHOOL, WACO MONTESSORI SCHOOL
MEALS ON WHEELS WACO, MISSION WACO- MISSION WORLD, INC.
BAYLOR SCOTT & WHITE BONE MARROW PROGRAM, CARTER BLOODCARE, SUSAN G KOMEN MORE THAN PINK WALK
Love Promise Stories from Douglass Subaru
Subaru and Douglass Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Stepping Up for Seniors - Rachel S
For many years, Douglas Subaru has been a steady community partner for Meals on Wheels Waco and a hands-on part of our mission to serve older neighbors in our area. Through their involvement in the Share the Love Event, Douglass Subaru has helped expand our ability to deliver meals and wellness checks on homebound seniors. Their team doesn't just contribute financially, they show up. Staff members have delivered meal routes, rode alongside our volunteers, participated in pet food and holiday gift drives, and brought genuine energy and compassion to every interaction. What stands out most is their consistency. Year after year, they continue to step up for seniors and choose Meals on Wheels Waco as part of their community impact. We are very grateful for Douglass Subaru's commitment to giving back in motion -- a true reflection of the Subaru Love Promise in action.
Staying Warm This Winter Season! - Briotony P
Partnering with Operation Warmth and Subaru to provide coats to our students this winter season was more than an act of kindness. It was a moment of JOY! Being present to watch the children pick a coat of their choice, try it on to ensure a comfortable fit, and seeing the smiles on their faces, said everything. Providing the coats not only meant warmth for our students but it also meant one less worry for our parents. What may seem like the simplest gesture, created a great impact!
A Love Story: Kendrick Elementary & Douglas Subaru - Isabel L
At Kendrick Elementary, we believe it takes a community to help students dream big and achieve more. This year, we were honored to experience the true meaning of the Subaru Love Promise through the generosity of Douglas Subaru. As part of their recognition for the 2025 Subaru Love Promise Customer and Community Commitment Award, Douglass Subaru chose to celebrate by giving back to students right here in Waco, Texas. Ten of our Kendrick teachers were each gifted $500, a life-changing surprise that will help support their education, inspire their goals, and remind them that their community believes in them. The smiles on our students’ faces told the story best: this gift was more than money, it was encouragement, hope, and love in action. We are deeply grateful to Douglas Subaru for choosing our school as part of their commitment to making a difference. This partnership reminds us that when businesses and schools come together, our entire community grows stronger.
Douglass Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Waco, this is a harsh reality. Helping others strengthens communities, which is why Douglass Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Douglass Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Douglass Subaru donated 120 coats to WACO Independent School District. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
My Tree - Patti P
I was so excited to get my tree from Douglas Subaru. It was a gift for Arbor Day Foundation. I'm going to plant it when I get home. I'll be leave making a carbon footprint for the earth ! Can't wait to see it grow. Thanks Guys !
Local Love from Douglass Suburu - Terry H
Community Cancer Association has been blessed 2 times with a donation from the Douglass Suburu Share the Love event. Douglass and many in the community learned how cancer can strike anyone when one of their employees and friend to CCA lost his battle with cancer. Each time Douglass Suburu hands us a check, they know our mission is to help local cancer patients with direct services. Also, that the money stays right here in Central Texas. CCA buys from 250 to 400 doses of medications EVERY DAY for cancer patients here. The money CCA has been blessed with from Share the Love allows us to make sure we continue to have funds for those medications as well as the other services we provide. Suburu Share the Love may be a corporate-wide event, but here in Central Texas, CCA and other nonprofits knows that love is local and shared locally. Thank you for your support, Jeff, the staff and all associated with Douglass Suburu!
Delivering a Difference - Rachel S
Douglass Subaru is truly the home of nice guys! Meals on Wheels Waco has the pleasure of partnering with them every year (for at least 8 years now) during the Subaru Share the Love Event and each time, the collaboration has been fun and meaningful. Everyone from the team -- from their GM and staff -- are very friendly and supportive. Douglass Subaru is one of the few local businesses that truly understand and consistently support our mission --feeding seniors and delivering a difference in the lives of many older adults in our community. With their help, we have been able to provide over 16,000 meals to homebound seniors during the last several years. We are very grateful for their partnership!
Thank you from LLS, Douglass Subaru! - Tasha M
We at The Leukemia & Lymphoma Society (LLS) are so proud to be commemorating our decade-long partnership with Subaru of America this year. As our most generous auto partner, Subaru continues to make a remarkable impact on patients and families in your community and around the country. This year, Douglass Subaru is among 634 retailers across the country who enrolled in the 2025 Subaru Loves to Care Program. The blankets and messages of hope you are providing mean so much. You stand beside cancer patients, offering warmth and reminding them that they are never alone—always embraced by love and support. It’s programs like this and people like you who help change the lives of all those affected by blood cancer. Your commitment to LLS is truly inspiring, and I’m deeply grateful for your continued support. As we enter this next phase of our partnership, focused on achieving even more for patients and families, your involvement is invaluable. We look forward to another incredible year.
Kitty Love - Carol V
Back in May I picked up a little kitten that fell from a car in front of me at a red light, it was scared and ran and hid under my dash after much failed attempts I ended up having to go to Douglass Subaru in Waco, Texas for help. The crew there after a few hours of tearing my entire dash apart saved this little tiny kitten. The outcome of the story was wonderful! The kitten was saved, unharmed and is now living happily with my grandchildren. The folks at Douglass Subaru always go above and beyond, they were true angels this day and they did not charge me for the time it took them to pull apart the dash!
Douglass Subaru surprises Kendrick Elementary teachers with $5K school supply donation - Wendy S
Through the Subaru Loves Learning® initiative, Douglass Subaru held a back-to-school celebration for Kendrick Elementary School teachers where they were surprised with a $5,000 donation. The donation benefits more than 250 students. Douglass Subaru “adopted” classrooms in the school. Teachers were given $500 worth of funding each to purchase supplies for the school year. This is especially significant in this school because the student poverty rate is more than 90%. Our teachers spend on average more than $800 of their own funds every school year to support the school supply needs of students in their classrooms. So, this donation is impactful not just for our students but also our teachers. Video available at https://we.tl/t-4HQ3jwsJCL. Photos available at https://flic.kr/s/aHBqjBEeCu.
